Penske Entertainment partnered with Vice Media Group as producers of a docudrama on the buildup to the Indianapolis 500 that debuts in late April.
The drivers at the end of last season collectively sent a formal request for an improved marketing effort that wasn't received very well by series leadership, mostly because Ind圜ar already had plans in motion. Ind圜ar firmly believes its racing product is the most competitive in all of motorsports and has taken huge steps to showcase it this year. Indeed, how the race was received by viewers is all that ultimately matters as Ind圜ar heads into its fourth season under Roger Penske's ownership rather bullish about its future. “It was a wild weekend I think for everybody, having leaders crash out, it was all over the shop,” six-time Ind圜ar champion Scott Dixon said. It was a sloppy opener, to say the least. Of the 27 drivers in the field, only 12 finished on the lead lap. Five drivers failed to complete even the first lap of the race, and a total of 10 didn't finish. Pato O’Ward, meanwhile, could barely speak after a brief power failure while leading with four laps remaining cost him the win. Romain Grosjean was enraged with Scott McLaughlin when a game of chicken between the two for the race lead ended with both drivers in the tire barrier. Colton Herta was furious with reigning Ind圜ar champion Will Power, who received an avoidable contact penalty for knocking Herta into the tires.
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